Client
HR-Tech Redesign
Modern, responsive redesign with interactive elements for an HR-Tech platform connecting employers with job seekers.
- Client
- Product IT Company
- Industry
- HR Tech
- Solution
- Website
Challenge
The client needed a modern redesign for their landing page, a platform connecting employers with job seekers. The existing site was outdated and had key issues.
- Outdated design - the look and feel were behind modern standards and didn't build user trust
- Static and non-interactive - page content was static, making it hard to showcase the platform's full capabilities
- No mobile version - the site wasn't mobile-friendly, creating a poor experience for a large part of the audience
- Low conversion rates, losing potential customers to more modern competitors, and weak brand trust
Business Goals
- Modernize visual identity and rebuild user trust
- Showcase platform capabilities through interactive content
- Deliver a fully responsive experience across devices
- Improve conversion rate of landing visitors to leads
- Reduce bounce rate and boost time-on-site
Solution
01 Modern and dynamic landing page:
- Built a vibrant main page with interactive animations to grab attention
- Developed an interactive inner landing page
02 Interactive content:
- Carousels, collapsible and expandable sections to present information without clutter
- Allowed the client to showcase a lot of content without overwhelming the user
03 Full responsiveness:
- Fully adaptable to all devices (desktop, tablet, mobile)
- All interactive elements, including carousels and animations, work perfectly on mobile
How the Solution Works
The landing pairs an attention-grabbing main page with an interactive inner page that walks visitors through the platform's value. Information that used to be dense static text is now broken into carousels and collapsible sections, so users can scan or drill in. Every interactive element - animations included - is built mobile-first and works consistently from phone to desktop.
Results
- 40% increase in conversion rate - more leads from new clients
- 70% longer time on site - interactive features significantly boosted engagement
- 35% lower bounce rate - users stay on the site and explore the content
Why us
- UX/UI experts - deep expertise in building responsive and animated interfaces that capture and hold user attention
- Business-driven design - every design decision was made to improve the client's KPIs, not just to look good
- Agile delivery - the complete redesign was launched in just 6 weeks with no loss of functionality
Tech Stack
- Modern frontend stack with responsive layout
- Interactive animations and carousels
- Mobile-first architecture
