SDK Development for Social Media Aggregation Platform
The Challenge
The client had a WebEmbed solution—a JavaScript widget that rendered a Social Wall aggregating posts from YouTube, Facebook, Instagram, Twitter, and custom content—but it faced critical issues.
Tight Coupling with API – WebEmbed directly called backend APIs, making updates risky and slow.
Poor Maintainability – Any API changes required manual adjustments in WebEmbed, increasing dev overhead.
Limited Flexibility – Clients couldn’t customize integrations or build their own UIs without reverse-engineering the API.
Unstable Integrations – Lack of a standardized interface led to inconsistent behavior across client sites.
Consequences: Higher support costs, slower feature rollout, and frustrated clients needing custom tweaks.
Our Solution
Decoupled Architecture
- Created a clean JavaScript SDK with well-documented methods (e.g., fetchPosts(), filterByNetwork(), loadMore()).
- Isolated API logic, so WebEmbed only needed to call SDK methods instead of raw endpoints.
Performance & Stability
- Optimized data-fetching logic, reducing latency by 30% for initial load.
- Added built-in retries and error handling for unreliable social media APIs.
Developer Experience
- Published SDK as an npm package for easy integration.
- Added TypeScript support and autocomplete for faster adoption.
- Wrote comprehensive docs with examples for common use cases.
Future-Proofing
- Designed the SDK to support modular plugins (e.g., adding new social networks without breaking changes).
- Set up automated versioning to ensure backward compatibility.
Results
✅ 50% Faster Integrations – Clients could embed Social Wall in hours, not days.
✅ Zero Breaking Changes – API updates no longer required client-side fixes.
✅ 30% Fewer Support Tickets – Clear SDK docs reduced implementation errors.
✅ New Revenue Stream – Clients used the SDK to build custom UIs, expanding use cases.
Why They Chose Us
SDK Specialists – Proven experience in creating developer-friendly libraries.
API-First Mindset – We didn’t just build a tool—we enabled long-term scalability.
Business Impact – Every decision tied to reducing costs and accelerating client onboarding.
Tech stack
