WebEmbed – Next-Gen Social Post Aggregation Platform

The Challenge

  • The client needed a unified platform to aggregate and display social media posts from multiple sources while allowing custom content creation.

  • Limited Compatibility: Only worked with basic browser configurations.

  • No Content Protection: Embedded posts were vulnerable to external CSS/JS interference.

  • Poor SEO Visibility: Not optimized for search engine indexing.

  • Restricted Customization: Users couldn’t create and manage native posts alongside imported social content.

  • Consequences: Fragmented user experience, low discoverability, and reliance on unstable third-party embed scripts.

Our Solution

Multi-Source Aggregation

  • Integrated Facebook, Instagram, Twitter (X), and YouTube APIs for seamless post embedding.
  • Added native post creation tools (text, images, maps) for hybrid content walls.

Cross-Browser Compatibility

  • Full support for Firefox, Chrome, Safari, MS Edge, and legacy IE11.
  • Responsive design for all devices.

Modern Architecture

  • Built as a Web Component using Shadow DOM to isolate content from host page styles/scripts.
  • Deployed on Google Cloud for scalability and SEO-friendly crawling.

User Empowerment

  • Intuitive UI for mixing embedded social posts with custom cards (e.g., maps, announcements).
  • Real-time previews during content creation.

Results

  • ✅ 100% Browser Coverage – Flawless performance across all major browsers, including legacy systems.

  • ✅ Zero Style Conflicts – Shadow DOM ensured embedded content remained untouched by external code.

  • ✅ Google-Optimized – Improved search visibility via Google Cloud integration.

  • ✅ All-in-One Hub – Users could now curate social feeds and create original content in one place.

Why They Chose Us

  • Web Component Specialists: Deep expertise in modular, future-proof front-end architectures.

  • End-to-End Ownership: Delivered not just a widget but a scalable content ecosystem.

  • User-Centric Design: Balanced technical robustness with intuitive workflows.

Tech stack

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Need a seamless embed solution? Let’s discuss your project!

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